By 2025, China's total bicycle production will reach 110.8 million units, a year-on-year increase of 11.3%, and the industry will show a positive development trend. Recently, at the 34th China International Bicycle Exhibition, reporters found that after experiencing inventory digestion, the bicycle industry has begun to make efforts in segmented scenarios.
Among the many technological highlights, the concentrated appearance of electric assisted bicycles (E-bikes) has become one of the most anticipated trends at the exhibition. The "China-Chic" series assisted bicycles China-Chic 760 and China-Chic 960 brought by Yongqi have both riding and long endurance functions. Yuan Yiqun, General Manager of Yongqi (China) Automotive Industry Domestic Sales Operation Center, introduced that both electric assisted station wagons and road wagons are equipped with intelligent electric drive systems, which can handle climbing and long-distance travel with ease.
Maijin Technology, which has been deeply involved in intelligent cycling tracks for many years, showcases a full scene intelligent cycling ecosystem from indoor to outdoor. The company's multi brand matrix covers hardware product lines such as intelligent cycling platforms, intelligent GPS watches, power meters, sensors, intelligent headlights, electronic transmission kits, carbon fiber wheelsets, TPU inner tubes, and E-bike electric power assist systems. Li Zhun, Vice President of Global Marketing at Maijin Technology, introduced that the company initially focused on indoor sports ecology, and later continued to develop and launch outdoor watch products. It has now achieved full coverage of indoor and outdoor cycling scenes.
In the field of core components, Chinese bicycle companies are undergoing a transformation from "substitution" to "transcendence". SuRuiDa, which focuses on transmission research and development, has made a breakthrough in the field of mountain bike racing this year. Liu Weibing, General Manager of Sureida Bicycle Parts (Foshan) Co., Ltd., showcased to reporters the hidden transmission product that won the gold medal in the 2026 China Bicycle Design Competition. Overall, there is indeed a gap with advanced foreign manufacturers, but we have made our own characteristics in certain niche areas, even surpassing them, "said Liu Weibing.
In the field of tires, Hebei Hongyang Tire Co., Ltd. is moving from replacing imports to establishing sustained cooperation. Chairman Liu Yinpeng introduced that the company has been strategically laying out E-bike tires since 2022. Through years of accumulation, the production has achieved a leapfrog growth, and now thousands of tires are supplied to E-bike factories every day. Our biggest vision is to make 'Made in China' the benchmark for bicycle tire quality, "said Liu Yinpeng. At present, Hongyang Tire has cooperated with bicycle companies such as Xidesheng, Youbei, and Fenghuang, and has provided supporting exports for more than 100 European and American enterprises.
While new technologies and models are emerging, traditional bicycle brands are also seeking growth points through self innovation. At the permanent booth of the 86 year old "time-honored brand" in Shanghai, the reporter noticed a bicycle with a beverage cup holder. The small cup holder design can provide a lot of convenience for riders. This is the newly launched sub brand "Shenli". Yan Yiming, Chairman of Shanghai Permanent Bicycle Co., Ltd., introduced that all products of Shenli are original designs, using lightweight materials to cover bicycles, clothing, helmets and other products. The company focuses on the concept of "slow life, light life" and integrates old domestic products into the lives of the younger generation.
In the field of children's bicycles, Tong Lixin, Chairman of Beijing Ubei Baiqi Technology Co., Ltd., showcased Ubei's patented product "Easy Ride" (EZ) to reporters. It is a bicycle designed specifically for children aged 3 to 6, which can be ridden by themselves without the need for auxiliary wheels or parental guidance.
The terminal sales channels have also undergone changes, shifting from "selling products" to "building an ecosystem" as a new trend. Baikewu, a subsidiary of Jinlun Group, is positioned as a "high-end cycling ecological platform" and a "global boutique collection store". Our goal is to create an integrated channel brand, "said Li Qiuju, General Manager of Brand Management Department of Jinlun Group." Currently, most of the stores in China are single brand and single store, and Baikewu provides multi brand and multi price options to meet one-stop car purchasing needs.
Bai Ke Wu CEO Zhang Xinyu introduced that the company has reached a strategic cooperation with Alibaba's Taobao flash sale, upgrading the store to a sports outdoor front warehouse. The brand stores the goods here, and Bai Ke Wu sells and distributes them uniformly, which can radiate a 15 kilometer consumer circle and achieve rapid delivery in 15 minutes. We hope to use data and services to shift our stores from 'selling cars to make a profit' to 'selling cars+providing services', so that consumers can perceive that Chinese bicycle stores are not only places for buying cars, but also scientific institutions for physical fitness testing and sports health planning, "said Zhang Xinyu.
From the explosive growth of electric bicycles to breakthroughs in the localization of core components, from the transformation of old brands to the digital revolution of new retail channels, the bicycle industry is driven by innovation and entering the fast lane of high-quality development. For enterprises, it is not only necessary to ensure quantity and quality, but also to keep up with the pace of digitalization, promote the improvement and growth of China's bicycle industry through continuous innovation and self iteration.
